Identify paid keywords
Differentiate similar content/links
Enter URL and parameters above
📜 Recent URLs
What are UTM Parameters?
UTM parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.
utm_source
Identifies the advertiser, site, or publication sending traffic. Example: google, newsletter, facebook
utm_medium
The marketing medium. Example: cpc, banner, email, social
utm_campaign
The campaign name or promo code. Example: spring_sale, product_launch